Most people are overwhelmed by the amount of information they must process and publish everyday both from professional and social sources. Compelling new internet products or services become available, but the barrier to use is finding the time and changing user behavior to adopt the new service. Web presence is limited by the number of documents, sites and data sources we can use in our available time.
Much of the information used is shared between different sites, documents, images and text, but there is no easy way to connect the shared data elements together. Legacy sites and documents are missing out on the growth of social network usage because it is difficult to connect the two worlds together.
Other companies have invested in enterprise mashups to partially address this opportunity, but complex implementation tools limit wide user adoption.
An easy-to-use tool that lets users connect the sources and destinations of the data they use and works in the legacy document world as well as the online world will let users both simplify what they already do extend their presence to new places on the web. Individual users and communities will use this to extend their web presence across multiple social networks, blogs, community websites and documents distributed within close groups.
By extending their web presence enterprises can get additional customers, keep existing customers informed and adapt to changing market situations. Internet active individuals including journalists, bloggers, managers, students, teachers, entrepreneurs and employees benefit using Mashets for fun, improving productivity and controlling more places, feeds, groups and resources in their professional and social networks.