Widgetize is the verb we coined to describe the conversion of a legacy thing into a Mashet. We take a document, website, blog, data source, old fashioned widgets or whatever and connect the data elements in them to the sources and destinations the data is used. The resulting Mashet is now a powerful tool that both reduced the number of things we have to deal with and lets us add new things we do not otherwise have time to address.
Widget Marketing is the term we coined for using Mashets to overcome the barriers to adoption of new products or services by adding the new to the ones prospects already use. By distributing a Mashet that has a new product or service, prospects easily add it to their desktop, Facebook or MySpace Page or mobile phone directory turning them into customers. A well designed Mashet combines the fun intuitive nature of a widget with the power of live connection to the new product or service.
Widgets are one of the fastest growing segments on the internet. Users perceive them as fun and low risk. They are adopted spontaneously and used until the space they occupy is needed for something else. They can be distributed on popular sites operated by FaceBook, MySpace, Google, Yahoo, Apple and others or in blogs and newsletters. Blogs can be incredibly viral gaining millions of users in days.
Mashets use the same distribution channels. Now a Datamash partner can distribute Mashets to targeted or broadcast audiences with powerful messages connecting users to the live partner products or services. The interactive and live connections bring new customers and instant customer feedback.
Because Mashets are easy to create, marketing teams can build and distribute an unlimited number to target specific markets. There is no need to get programmers to support these efforts.
Datamash Mashets can connect anything. Now a partner can create a widget that collects or delivers live data to enterprise applications (ERP, CRM, spreadsheets, wikis and other applications) or to the individuals who use the data.